The Self-Aware Leader
The Self Aware Leader with Jason Rigby
The 5-Minute Rule: How Fast Lead Response Explodes Appointments and Sales
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The 5-Minute Rule: How Fast Lead Response Explodes Appointments and Sales

Appointment Machines: Why Serious Leaders Dominate with Speed and Metrics
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In today's episode, Jason Rigby exposes a brutal truth: if you're not taking leads seriously, you're not serious about your business. Whether you're a chiropractor, software founder, real estate agent, or gym owner, your ability to generate, track, and respond to leads is the single biggest driver of growth.

📈 Lead Generation + KPI Tracking = Business Survival.

Here’s what you’ll discover in this episode:

  • Why responding to a new lead within 5 minutes boosts your chances by 100x (backed by hard data)

  • How most businesses kill profits by waiting even 30 minutes

  • What KPIs every real leader should track daily: appointments set, appointments shown, and conversions

  • How a fast, human response increases your ad ROI by improving quality scores (especially on Google and Facebook)

  • Why every receptionist is actually your frontline salesperson

  • How to set up simple automation that doesn't kill the human connection

  • The culture shift required to dominate your competition through responsiveness

Why This Matters for Entrepreneurs and Leaders

If you aren’t tracking leads and appointment KPIs every single day, you're operating blind.
Every lead is a melting opportunity — like an ice cream cone in the sun.
The businesses that survive the next 5 years will be the ones who master lead generation, lead response time, and KPI tracking. No excuses. No delays.

💥 If you’re ready to shift from being reactive to being dominant, this episode is your playbook.

Key Quote:

"Speed doesn’t just help you win — it decides if you even get to compete." – Jason Rigby

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